Salesforce: a leader in CRM solutions

Salesforce is an American company specializing in cloud-based CRM systems, founded in 1999. It helps businesses improve customer relationships, manage sales, marketing, and customer service. The company serves major clients such as Google, Dell, Toyota, Cisco, and Hitachi.

Salesforce actively integrates artificial intelligence (AI), machine learning (ML), and data analytics into its products. In 2016, it launched Salesforce Einstein to predict customer behavior and automate processes. The company is also developing solutions in the areas of Internet of Things (IoT) and blockchain.

The company shows steady growth, with a revenue of $31.35 billion in 2024, 25% higher than the previous year. The main source of income is subscriptions and services.

Salesforce is expanding its capabilities through acquisitions such as Tableau and Slack, enhancing analytics and communication within its platform.

The company continues to dominate the CRM market and holds leading positions in rankings, including the Gartner Magic Quadrant.